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Private Refill | Lipstick

Stick, Lipstick
Beauty, Color Cosmetics

Refillable Lipstick Packaging Aesthetically Designed and Easy to Use  

Private Refill is a refillable lipstick packaging solution with a non-guided mechanism designed for a premium experience. The refill hides all technical parts under one sleek metal shell. It also features a click closure and unique key that effortlessly plugs into the base of the lipstick. This unique security system enables that refills only work with the corresponding base, and cannot be used alone or on another lipstick. Private Refill is POM-free, styrenics-free and silicone-free. A variety of customization options are available for standard casing decoration, including digital printing.


Regional Availability: EMEA, Latin America

A red lipstick with its cap removed floats against a white background. The tube is white with black details, labeled PRIVATE REFILL, showcasing sleek refillable lipstick packaging.
A red lipstick with its cap removed floats against a white background. The tube is white with black details, labeled PRIVATE REFILL, showcasing sleek refillable lipstick packaging.
Two pink lipsticks with white and black refillable lipstick packaging float against a plain white background. One lipstick is open with the cap hovering above, while the other is closed and lying at an angle.
A black cylindrical tube of refillable lipstick packaging with a pink tip, shown with its clear plastic cap removed and floating above.
Two hands hold a small refillable lipstick packaging labeled "Private Refill", with a white body and black cap, shown against a plain white background. An arrow and the word "CLIC" indicate the cap is pressable to open or close the container.
Two silver and black refillable lipstick packaging tubes with bright red tips are placed on a pink reflective surface. One lipstick stands upright with the cap removed

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Product Specifications

Cup Diameter
12.7mm

​Why Choose Private Refill

 

Private Refill décomposé

No Visible Technical Parts

Unlike existing refillable lipstick mechanisms, Private Refill features a sleek metal shell hiding all technical components, from the ring to the cup. The refill is elegant in design and secure thanks to an additional protective overcap.

A red lipstick in refillable lipstick packaging stands upright on a reflective pink surface, its cap and reflection beside it. Another closed lipstick tube lies nearby.

Secured Brand Equity

Private Refill features a unique security key at its base, which is customizable and specific to each brand. This system secures brand equity and ensures the refills cannot be used alone or plugged on another refillable lipstick base. 

A person in a beige shirt holds an open tube of red lipstick above a light-colored table, showcasing sleek beauty packaging, with the lipstick cap and base resting on the surface.

Easy Refill System

Simply separate the empty lipstick from its base by pulling gently, then insert the new refill inside the lipstick base by pressing gently until it clicks. The gesture is intuitive and easy.

Three lipsticks in refillable lipstick packaging, housed in floral and patterned tubes, stand upright on a pink background. Their caps are placed beside each one. The lipstick shades are nude, red, and pink from left to right.

Fully Customizable

Private Refill offers a wide range of decoration and personalization options for all components. Metal parts can be anodized in all colors and logos can be engraved on the protective overcap or the base of the lipstick.

The Private Refill lipstick casing is made-to-last and reusable. Choose from many standard decorations, including digital printing, or create a custom-made casing to best fit your brand.

Interested in Private Refill? Our Beauty Packaging Experts are Here to Help.

A red lipstick with a gold cap stands upright in front of two other lipsticks, one red and one white, showcasing bold red lipstick smears on a white background and highlighting its elegant refillable lipstick packaging.

In the Market

 

 

We collaborated with Clarins for the launch of their first refillable lipstick Joli Rouge featuring Private Refill mechanism and custom casing.

 

 

Learn More

 

Learn More About Private Refill