Edible oil manufacturers continuously strive to increase the quality of their products to attend the evolving needs of end-consumers. Choosing the right packaging and closure has also become intrinsic to provide consumers an enjoyable and overall positive experience.
These are the three main areas where Aptar’s Maestro closure can add immediate value for edible oil brands:
1. Enhance Consumer Convenience
Maestro’s wide finger recess allows consumers to easily open the lid with one hand. The raised spout was thoughtfully designed to provide consumers with two options to control the product flow and allow for more precise application. Furthermore, Maestro’s pouring lip promotes a clean product cut-off, keeping drips, spills, and messes under control. In the kitchen, on the table, or even outdoors, Maestro delivers an easy and controlled product dispensing experience.
Results from Aptar’s consumer study completed in Paris in 2021 confirmed that most participants preferred Maestro to existing closures in the market, as it is easier to open, pour and control the product flow.
Aptar’s Maestro tight fit of the lid and raised spout is ideal to avoid product leakage. Maestro’s tight fit is ISTA-6 approved* and designed to withstand the rigors of e-commerce supply chain.
2. Provide Shelf Differentiation
Maestro’s unique look brings a fresh and modern feel to edible oil packages. The colored spout, paired with a translucent over cap, allows brands to select colors to match each product and help draw consumers’ attention on stores’ shelves and on e-commerce sites. Maestro’s premium look and feel was designed to fit in the modern lifestyle of today’s consumers.
3. Achieve Sustainability Goals
This is one more area where Maestro can add value as it is made with a fully recyclable composition (PP/PE). With its tethered cap, non-detachable parts, and recyclable material, Maestro enables brands to meet their sustainability goals and potentially reduce eco-tax fees, while appealing to environmentally conscious consumers.
Maestro is suitable at-home and in food service kitchens for cooking and seasoning every day with any type of edible oils such as sunflower, canola, palm, soybean, olive, avocado, and coconut oils. Give consumers the chef’s experience they crave with Maestro by Aptar.
Learn more at aptar.com/maestro or contact us for more information.
*Final package needs to pass ISTA-6 protocol to comply.