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Beauty + Home Insights: How to Choose the Right Packaging for Sun Care Products

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By Kamil Huk Marketing Associate
5 Aug 2021

According to a recent study conducted by the Outdoor Industry Association, outdoor activities are growing in the US, with over 40% of respondents ranking (new) activities like walking/jogging, camping, & backpacking as the most important. Despite these activities varying in intensity & duration, they all call for an increase in protection from the sun’s potentially harmful rays.

Consumer trend analysts at Spate recently noted that the search volume for “sunscreen” has increased 30.8% year-over-year with a 4.5% predicted growth over the next 12 months. Additionally, search volume for “after sun care” & “face tanning lotion” has grown 32.7% and 22.8% in the same period, respectively. This presents brands with an opportunity to innovate on their current sun care packaging as a means of meeting sustainability goals, driving sensorial engagement, or standing out on the shelf.

Brands can use the opportunity to blur sun care with beauty trends through innovative dispensing formats as interests in facial tanners rise. EvoLock is the perfect treatment pump pairing for a facial or tinted sunscreen thanks to its ability to handle a wide range of viscosities, without sacrificing on formula compatibility due to its metal-free pathway.

Brands looking for a traditional twist to lock should use Markus, which features a premium matte finish, larger ribs for improved grip, and a textured finger pad. Additionally, Markus is compatible with bag on valve or anyway spray valves to deliver 360° dispensing for comfortable coverage of difficult to reach areas like legs and shoulders.

Bliss is the ultimate post sun-care (and self-care) dispensing experience for beauty and personal care formulas. It is designed to invoke a premium consumer connection by dispensing rich and luxurious formulas, and is ergonomic to use.

For brands taking a more traditional approach through tubed sunscreen lotions and creams, Purity tube top in 2” size provides consumers a comfortable experience through smooth edges & a sculptured finger recess. Purity is also available in post-consumer recycled resin (PCR), making it a great choice for brands seeking to meet their sustainability goals.

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