Cleo | Lidless Inverted Closure

Closures, Other
Beauty, Skincare, Personal Care

Reimagining Personal Care Packaging 

Cleo embodies simplicity and grace, inspired by legendary icon Cleopatra, who pioneered daily beauty routines from head to toe. Cleo’s lidless, ‘always open’ design enables effortless, one-handed use, providing a breakthrough consumer experience and premium convenience across haircare, skincare, and bodycare applications.

Key Features:

  • Ready-to-dispense design and high-performance flow control system enhances convenience.
  • Premiumization driven by innovative consumer experience that eliminates mess and drips.
  • Lidless design minimizes material requirements.
  • SimpliSqueeze® Swimming Silicone® dispensing valve supports recyclability.

Neck Finishes: 28-400 & 33-400

Regional Availability: North America, Asia, Latin America, EMEA

Contact Us to Learn More About Cleo Lidless Inverted Closure

Product Specifications

Neck Finish
28-400, 33-400
Orifice
.375" Flow Control Valve
Closure Diameter
2-1/8″
Seal
Crab Claw
Finish Options
Frost

Why Choose Cleo?

  • Ready to Dispense

  • No Drip, No Mess

  • Elegant & Inclusive Design

  • Increased Sustainability

  • Young woman brushing curly hair in bathroom after shower

    Breakthrough Consumer Experience

    Lidless, 'always open' design ensures product is always ready to dispense effortlessly with one hand.

    Delivers a superior consumer experience and premium convenience for hair, skin and bodycare.

  • My hair is so soft

    Clean, Controlled Dispensing

    Utilizing our market-leading SimpliSqueeze silicone valve technology, Cleo ensure consumers get precise amounts of product, when and where they want it – avoiding drips, leaks, or spills.

    The versatility of Aptar's elastomeric flow control valves, in both diameter and slit configuration, ensures optimal dispensing performance across a range of product viscosities.

  • Mature woman applying hand cream

    Effortless Elegance

    Delicate design drives uniqueness and inclusivity to reimagine the personal care packaging.

    Effortlessly elegant and incredibly convenient, Cleo allows consumers of all ages, from children to seniors, to enjoy seamless one-handed use without the need to open a lid.

  • recycle-friendly-crop

    Reuse, Refill and Recycle-Friendly

    Cleo's SimpliSqueeze elastomeric flow control valve reduces waste and enables refills and reusability. ​

    Different valve options such as recycle-friendly swimming silicone and fully recyclable TPE valves are in production and development to better address sustainability goals.

Simplisqueeze-mint-e1743610766841-1024x528.jpg

Advanced Flow Control Technology

 

 

Experience the Ultimate in Clean, Controlled, and Convenient Dispensing

 


Aptar valves have increased brand value and enabled hygienic flow control and inverted packaging for brands all over the world.

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