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Aptar Beauty is a leading provider of e-commerce capable and sustainable packaging solutions for all distribution channels.

The Advantages of Omnichannel Packaging

 

Two white bottom fill airless packaging bottles labeled midi and macro slim stand upright next to an open cardboard box with the word Aptar printed on it, against a beige background. A small shopping cart holds a white bottle labeled macro Aptar, a pocket-size beauty packaging container labeled Pacto Aptar, and a purple booklet titled Imagin against a light beige background. Hiflow-ecomm-box-scaled-e1660146229973.jpg Four white high performance dispensing pump bottles labeled HiFlow, EuroFlow, PZ, and Future are arranged in and beside a small wire basket, set against a pale pink background.

  • Simplification

    Integrating omnichannel 
packaging into your 
product line up simplifies 
your supply chain, 
whether it be direct to 
consumer, in-store, 
or online.

  • Cost Optimization

    Our omnichannel 
dispensing and full 
packaging options are 
designed to minimize risk 
of leaking or breaking in 
transit, helping your 
brand reduce 
chargeback costs from 
your retailers.

  • Sustainable

    There is less of a need 
for excess overwrapping 
to ensure products 
arrive safely, thanks to
integrated design 
functionalities. Also, as 
with all of our packaging 
and dispensing solutions, 
we are continually 
looking at ways to 
integrate monomaterial 
designs or recycled 
resins into our products 
as we work towards a 
more circular future.

  • Improved Consumer Experience

    The customer experience is 
significantly improved and 
provides a frustration-free 
unboxing experience.

Next

We’re enhancing the consumer experience, improving the perception of our brand partners,
and minimizing the environmental impact of our packaging and dispensing solutions.

 

Our Three-Pronged Approach to Innovation in Omnichannel Packaging

 

Three white bottles labeled Future, HiFlow, and GSA float above an open Aptar cardboard box, highlighting innovative omnichannel packaging solutions against a pink background.

Adapt

We adapted our existing product range to reinforce the specific requirements needed for omnichannel packaging. We added clips and increased the robustness of pumps to minimize leaking or breaking in transit.

A person in a beige t-shirt squeezes lotion from a small white tottle named Star Drop onto their fingertips, preparing to apply it to their skin.

Integrate

We completely redesigned our packaging by integrating functional design elements such as built-in locking rings and tamper-evident seals to eliminate the need for excess overwrapping.

A presenter stands by a large screen displaying the Aptar logo and images, addressing a small group of seated people in a modern, open office space while discussing innovative omnichannel packaging solutions.

Rethink

We continually focus on rethinking the “inside the box” experience for our brand partners, and how we can help them optimize the consumer experience in-store and online, while minimizing the packaging environmental impact.

a black logo saying ISTA-6 on a white background

Aptar Beauty is an official participant in the Amazon Packaging
Support and Supplier Network (APASS) program . We offer on-site
ISTA-6 lab testing, ensuring our omnichannel dispensing solutions
are ISTA-6 Amazon certified.

Learn More

Product Highlights

Dispensing Pumps

A lotion bottle labeled future. with a pump dispenser is shown, alongside a diagram illustrating an innovative locking system designed for secure, easy use and adaptable to omnichannel packaging needs.

Future Dispensing Pump

An award-winning fully recyclable* and e-commerce capable** dispensing pump, Future’s innovative design features an integrated lock/unlock ring and a 360° free-rotating actuator that helps minimize the risk of breakage during transport. Future is suitable for a range of viscosities, can be customized with two dosage and neck size options, and is available in a variety of colors thanks to its unique three-part design.

A beige bottle with a black pump labeled HiFlow Aptar is shown. The diagram highlights the pump's reinforced lockable feature, ideal for secure locking mechanisms in omnichannel packaging solutions.

HiFlow E-Commerce Dispensing Pump

A high-dosage dispensing pump designed specifically to address omnichannel distribution challenges. The actuator design helps reduce the risk of breakage, and features a lock-down system to prevent actuation during transport. HiFlow E-Commerce also features a metal-free pathway to ensure optimal formula compatibility and is shower proof, preventing water regression.

A close-up of a cream-colored bottle with a black lockable pump actuator, shown at an angle. An inset diagram illustrates the lock/unlock mechanism for omnichannel packaging, with labels and the text Lockable Actuator.

EuroFlow Dispensing Pump

The patented EuroFlow® technology provides reliable, consistent dosage in a familiar, user-friendly design. EuroFlow is a versatile, e-commerce capable** dispensing pump made for a wide range of viscosity products and is available in shower proof designs.

A white pump bottle labeled future: x AirlessPET is shown at an angle. On the right, a simple diagram illustrates the Innovative Locking System, highlighting its suitability for omnichannel packaging solutions.

Future Airless PET Dispensing Pump

The First Recyclable*, Omnichannel-Capable and High-Capacity Airless packaging solution. Future Airless PET is a joint development by Aptar Beauty and Pinard Beauty that combine’s Future’s unique dispensing design with Pinard’s patented PET bottle-in-bottle.

Spray Pumps

A white spray bottle labeled EuroMist with a black nozzle and clear cap is shown, highlighting its omnichannel packaging. An illustration beside it demonstrates how to remove the reinforced cap. The background is light beige.

EuroMist E-Cap Spray Pump

The industry-leading fine mist spray pump now available with an e-commerce** capable cap option. EuroMist offers reliable operation and consistent dosage for a variety of formulas and viscosities.

A white spray bottle with a black nozzle labeled PZ is shown. An illustration on the right highlights the Twist-To-Lock Technology in the spray nozzle, designed for added safety and convenience in omnichannel packaging.

PZ Twist Spray Pump

Our new sustainable, easy-to-use and high performance spray pump. PZ Twist features twist-to-lock technology so no cap is needed, and is ideal for sun care and hair care applications. It is available in Post-Consumer Recycled Resin (PCR).

Airless Packaging & Droppers

A white bottle labeled macro Aptar with its cap removed is shown. To the right, a simple diagram illustrates the cap being lifted off, highlighting Cap Retention Force in modern omnichannel packaging solutions.

Macro Airless Packaging

A bottom-fill airless package for high-viscosity formulas. The airless technology guarantees formula protection and features excellent product evacuation rate and 360° dispensing. Macro is available with a wide range of actuators and decoration options.

A white bottle labeled STAR DROP by Aptar with a white cap is shown, highlighting its reinforced cap design. Next to it, a line drawing demonstrates how the cap fits onto the bottle-ideal for seamless omnichannel packaging solutions.

Star Drop Dropper

Ultimate precision in a next generation dropper. Star Drop features a soft and precise dispensing experience, drop-by-drop. It is a e-commerce capable** and travel friendly packaging solution that stays clean and easy to use due to the patented valve.

Sampling/Mini Packaging

A close-up of a small spray bottle labeled EASY by Aptar SAMPLING with a black cap. An illustration in the upper right corner highlights the safety clip, showcasing innovative omnichannel packaging. Light beige background.

Easy Spray Sampling

Iconic fragrance sampling with an exclusive eco-design. Easy Spray offers a true fragrance experience comparable to full-size perfume sprays. It is ECO-CERT certified and assembled with only 6 components. Pair Easy Spray with an e-clip, and ensure your sampling solutions arrives intact without leakage.

Minimalist image featuring a thin, rectangular white cardholder labeled Imagin by Aptar. Above it are simple outline drawings of the holder from the front and side, with the text On-The-Go Design" for omnichannel packaging needs.

Imagin Sampling

A resealable, ultra-flat mini packaging solution that dispenses a real fragrance experience. Imagin is ideal for extensive branding, e-commerce capable** and suited for sampling, trial sets, and omnichannel distribution.

A white rectangular spray bottle labeled Pacto by Aptar with a round nozzle; inset shows a close-up of the nozzle and the text On-The-Go Design on a beige background, highlighting its innovative omnichannel packaging.

Pacto Spray or Lotion Mini Packaging

A mini package designed for on- the-go use. At 8.15cm tall, this 25 ml pack takes up minimal space and provides over 140 dosages.

Aerosol Accessories

A cream-colored spray bottle with a black and white nozzle is shown, highlighting omnichannel packaging. Diagrams illustrate how to slide and press the nozzle to unlock and spray, featuring closed and open views. Text reads: "Intuitive Slide-To-Unlock"

Glide Aerosol Actuator

A uniquely designed aerosol dispensing solution that combines one-handed dispensing with on-the-go product security. Its hoodless, twist-to-lock design offers an intuitive swiping motion and multiple sensorial cues through an intuitive locking/unlocking swiping motion. Glide is e-commerce capable** and manufactured utilizing 58% less resin compared to a standard aerosol actuator and over cap.

A white spray bottle labeled WS 55 with a beige cap is shown. To the right, a diagram highlights a strong fitting overcap mechanism ideal for omnichannel packaging. The background is light yellow.

WS55 Aerosol Actuator

Be colorful with WS55! This new bicolor aerosol actuator is convenient due to its comfortable finger pad which is available in custom colors. WS is suitable for a variety of application fields, thanks to the multiple insert options. It is also e-commerce capable** with or without the cap.

*When paired with a PE or PET bottle

**Ista-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.

Ready to Convert? Our Packaging Design Experts are Here to Help.

Explore Our Complete Line Up of E-Commerce Capable Packaging Solutions

A group of white cosmetic bottles with various pumps and caps are arranged on a white surface next to a brown box labeled Aptar, showcasing stylish omnichannel packaging against a pink background. Some bottles are inside the box, others on the table.

We’re just getting started. Learn how we’ve reinvented our omnichannel packaging strategy.

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