PURETTE (FINE MIST)
Personal Care + Home
Built with Pacto, a world-famous Fragrance technology by Aptar, Purette is the only “On-The-Go” full pack solution that promises clear visibility on the fragrance, for maximum convenience and sensoriality.
With a height just over 8cm, it takes almost no space and yet provides over 250 sprays.
Available in India
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Clarity inside out
aesthetic appeal – 44% of respondents found the design unique and looks appealing
functional benefit – 19% of respondents mentioned that clear packaging would let them know if they had to order a new product
An experience – with a clear bottle, it’s easy for consumers to witness the product and connect with it better.
loved by GENERATION Z
Over 90% of our young respondents in the age group of 15-22, loved Purette – for its clarity, colour, multiplicity and ease of carrying around.
20% of respondents (across age groups) found the pack compact and easy to carry
Multiplicity at core
Tried and tested with multiple formulations, Purette can be used across applications ranging from EDT, EDP, Cologne, Sanitisers, Mouth spray to Homecare
dispensing – consistent across applications ranging from EDT, oral care, cologne to homecare
quality assured – no leakage found across any application
Consumer convenience – stoke to prime limited to 5-6 strokes
redefining VALUE
Designed for consumers
- Purette delivers unexpected performance for a 25ml pack. At just over 8cm tall, it takes almost no space but provides over 250sprays.
- Inbuilt with worldwide acclaimed Aptar Fragrance technology, it is the only “On-The-Go” full pack solution that promises clear visibility of the bulk, sensoriality and convenience.
Defined for brands
- A one-stop “full pack” solution
- A promise of reduced cost of ownership
- Tested and aligned across filling community
Product Details
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Find Peace of Mind Throughout Your Development Life Cycle with Aptar Services
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