Purette On-The-Go Packaging
Mini & On-the-Go Packaging
Beauty
Built with Pacto, a world-famous dispensing technology by Aptar, Purette is the only “On-The-Go” full pack solution that promises clear visibility on the formulation, for maximum convenience and dosage control. PACTO is e-commerce capable* and optimized for omnichannel distribution.
With a height of just over 8cm, it takes almost no space and yet provides over 140 dosages.
Key Features:
- Fixture: Snap On
- Dosage: 170mcl
- Pack: 25ml
- Product Formulation: Lotion
Available in India
*Ista-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.
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Clarity
Aesthetic appeal – 44% of respondents found the design unique and looks appealing
Functional benefit – 19% of respondents mentioned that clear packaging would let them know if they had to order a new product
An experience – with a clear bottle, it’s easy for consumers to witness the product and connect with it better.
Desirability
Over 90% of our young respondents in the age group of 15-22, loved Purette – for its clarity, colour, multiplicity and ease of carrying around.
20% of respondents (across age groups) found the pack compact and easy to carry
Functionality
Tried and tested with multiple formulations, Purette can be used across applications ranging from body lotion, suncare to sanitizers.
Dispensing – consistent across applications ranging from body lotion, suncare to sanitizers.
Quality assured – no leakage found across any application
Consumer convenience – stoke to prime limited to <5 strokes
Versatility
Designed for consumers
- Purette delivers unexpected performance for a 25ml pack. At just over 8cm tall, it takes almost no space but provides over 140dosages.
- Inbuilt with worldwide acclaimed Aptar Dispensing technology, it is the only “On-The-Go” full pack solution that promises clear visibility on the formulation, for maximum convenience and dosage control.
Defined for brands
- A one-stop “full pack” solution
- A promise of reduced cost of ownership
- Tested and aligned across filling community
Find Peace of Mind Throughout Your Development Life Cycle with Aptar Services
Find Peace of Mind Throughout Your Development Life Cycle with Aptar Services
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