Apollo is the newest edition of innovation from Aptar Beauty + Home, the global leader in dispensing solutions, addressing the demand for e-commerce capable, travel-friendly products that provide shelf and product differentiation.
Aptar is the first to market with a patented 2-in-1 dispensing aerosol actuator, which gives consumers the flexibility to choose how they use the product. Consumers can pick between a broad or targeted spray with a simple twist and click between the two settings or lock into place while on-the-go.
“Our mission is to provide brands with innovation that addresses multiple needs. Apollo is one example of combining a personalized user experience and e-commerce-capable packaging needs to create a unique-to-market launch,” said Lisa Petersmark, Vice President Marketing, Personal & Home Care.
Aptar partnered with MONAT to provide a unique dispensing gesture for their award-winning launch of Studio One Strong Flexi-Hold Hairspray. MONAT was recently presented with a 2019 ADF Innovation Award in personal care packaging innovation for the product.
“MONAT saw a real need to modernize the hairspray category, and Apollo enabled us to customize the user experience in a way that’s never been done before. The ability to achieve different styles and holds with one purchase is a game-changer for our clientele,” said Stuart MacMillan, President, MONAT.
Brands can select between various spray insert combinations (standard, powder, vertical fan or horizontal and/or streamer) across multiple product applications. Apollo features Aptar’s patented twist to lock actuator, fits a 1” mounting cup and is designed for BOV or VX valves.
“We congratulate and celebrate with the MONAT team on receipt of this prestigious award,” stated Philippe Erhart, President, North America.
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