The jury of the 22nd edition of the packaging innovation awards organized by the French magazine “Emballage” awarded products whose added value is perceived by consumers on the shelves or in their daily lives. The award for the Usage Function category was handed to the Aptar Beauty + Home “IGO” fragrance innovation, developed in partnership with Shiseido for the Issey Miyake brand. The jury underlined that they “appreciated the ingenuity of the product” and highlighted that “the nomadic spray is very easy to transport, with an on-off mechanism securing the product in handbags”.
A true technological feat, this double pack concept allows the iconic fragrances L’eau d’Issey to become nomadic thanks to a 20 ml spray hidden in the cap of the main product. This innovation was developed and produced by Aptar Beauty + Home Oyonnax campus, specialized in custom development.
Aptar Beauty + Home would like to thank “Emballage” magazine for organizing this edition of the packaging innovation awards, as well as Shiseido for this successful collaboration. Additional thanks go to Aptar Beauty + Home teams who worked on this breakthrough innovation.
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