Aptar Beauty + Home was an exhibitor at the 15th annual ADF & PCD (Aerosol & Dispensing Forum / Packaging of Perfume Cosmetics & Design) Trade Fair, which took place in Paris on January 31, and February 1.
With 500 exhibitors and more than 6,000 attendees, this year’s show provided an incredible opportunity for Aptar Beauty + Home to connect with customers and fellow thought leaders, as well as share best practices related to the innovation and customization of distribution solutions.
Visitors to Aptar Beauty + Home’s interactive booth had the opportunity to explore four unique displays. Each display focused on a different area of Aptar’s expertise and was designed to mimic familiar beauty environments, including The Perfumery, The Bathroom Experience, The Lab, and The Hair Salon.
The Hair Salon and The Bathroom Experience demonstrated how Aptar can help brands meet consumer demand for greater convenience and premiumization by showcasing Aptar innovations, including:
- Runway: An easy-to-use, dual action solution for aerosols that allows users to actuate the product vertically or via a trigger.
- Proteo: A revolutionary dispensing system for personal care products with flexible packaging that slides open and close.
- TES (Tamper Evident Seal): A new actuator system with a removable seal that prevents tampering and contamination.
The Lab introduced Star Drop, an alternative to the traditional dropper that enables controlled, intuitive application of liquid foundation.
The Perfumery demonstrated the joy of sampling fragrances by highlighting the Easy Clip Card and Imagin Connected solutions.
In addition to an exciting exhibit, Aptar’s ingenuity was recognized at the show. Chanel La Crème Main, which features Aptar’s patented airless dispensing solution, received the PCD Award (Premium Skincare category) for achievement in technological innovation.
The ADF & PCD award was given to Aptar for its Viktor & Rolf “La Fontaine” project, which was closely managed by Aptar and L’Oréal. “La Fontaine” is a filling system created by Techniplast and based on the Aptar VP4 pump.
Aptar was also recognized for its work on Clarins Double Serum and Kerastase Reflection Touches Chromatiques.
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