Gift + Promotion

Sephora has elected Aptar Gift+Promotion for its new line of Eau de Toilette

May. 15, 12

Slender design, bright sorbet-like colors… Sephora has added

new packaging to its Eau de Toilette line, complementing the

already existing Bath line.

For this new spray, the ever innovative chain of perfume stores

adopted Teleglass, a mini - packaging solution from Aptar Gift +

Promotion

Its strengths? A carefully designed format - 7ml - with a slim,

cylindrical silhouette, a flush design, reinforced by an aligned pump

to the glass bottle and emphasized by the colors customized to the

brand.

Both chic and trendy, this mini packaging slips easily into any bag

or purse. It can be carried everywhere to be used at will, or it can

be part of a collection of scents to suit your mood.

This spritz of fantasy is the new line of Eau de Toilette launched by

Sephora with the help of Aptar Gift+Promotion.

“With its sleek design and nomad spirit, the Teleglass fully met our

expectations. The full service solution developed by Aptar

Gift+Promotion was an attractive proposal, with flexible options,

taking into account the aesthetic as well as technological and

economic constraints", explained Sephora.

A Full Service offer for an array of scents

Always attentive to market expectations, Aptar Gift+Promotion has been focusing for

the past four years on developing a Full Service offer. “This approach is giving us the

opportunity to fully support our customers in the development of their projects, thus

allowing them to decide on the final format: they can either chose to purchase only the

components or they can ask Aptar to provide a full service option of filling and

secondary packaging” explains Odile Batailler - Manager customized packaging

development Aptar Gift + Promotion.

All the expertise and know-how of Aptar Gift+Promotion can be found in this full

service offer developed for Sephora. This expertise includes:

• Pastel labels, reflecting the scent and matching color of the Bath line: the very precise

application of these labels guaranty a high quality finish, similar to lacquering on

glass.

• A tamper-proof shrink band, which is easy to remove and almost invisible, does not

take anything away from the label.

• Coordination of all fragrances directly with the manufacturer.

To bring this project to completion, Aptar Gift+Promotion worked in close collaboration

with Sephora’s “Bath Spray” team, acting as sole contact.

The new line of Eau de Toilette is offered in 14 different scents, each referring to a

different fragrance of fruit, flowers or irresistible treat: Mango, Blackberry, Coconut,

Lemon Verbena, Green Tea, Caramel, Chocolate, Peony, Orange Blossom, Cotton

Blossom, Monoi and Lagoon.

Discover them now in all Sephora locations.