Beauty
Aptar beauty + home Has Metallization Covered 360 Degrees
Jun. 7, 12
The Eden range now offers a new and advanced decorating technique for its Slim range of airless packaging, making it even easier to customize beauty products.
With a choice of 4 package options, Eden has created new headlines with its exclusive decorating technique that allows for greater customization possibilities.
An innovative hot stamping image transfer technique combines sleek decoration with eco-friendly airless packaging. The image transfer is performed in a single step (an innovative method of printing using silicon and film to deposit a pre-printed image) with an ultra-high speed machine. The result, a fully customized decoration combined into a single image.
Customization benefits:
• 6 high-resolution colors in a single application
• Metallic backgrounds, gradations
• Pearly and pearlescent flat colors
• Shiny or matte finishes
• Combinations of metalized and non-metalized finishes
• 360° image film
This technique, a first for mass and masstige products, enables real visual differentiation and represents a turning point for airless systems. Now, all brands can design and customize their products without sacrificing affordable packaging. With Aptar beauty + home, luxury is no longer inaccessible.
Aptar beauty + home Press Relations
Nataly JOUBERT
nataly.joubert@wanadoo.fr
Press release