Gift + Promotion
Sephora has elected Aptar Gift+Promotion for its new line of Eau de Toilette
May. 15, 12
Slender design, bright sorbet-like colors… Sephora has added
new packaging to its Eau de Toilette line, complementing the
already existing Bath line.
For this new spray, the ever innovative chain of perfume stores
adopted Teleglass, a mini - packaging solution from Aptar Gift +
Its strengths? A carefully designed format - 7ml - with a slim,
cylindrical silhouette, a flush design, reinforced by an aligned pump
to the glass bottle and emphasized by the colors customized to the
Both chic and trendy, this mini packaging slips easily into any bag
or purse. It can be carried everywhere to be used at will, or it can
be part of a collection of scents to suit your mood.
This spritz of fantasy is the new line of Eau de Toilette launched by
Sephora with the help of Aptar Gift+Promotion.
“With its sleek design and nomad spirit, the Teleglass fully met our
expectations. The full service solution developed by Aptar
Gift+Promotion was an attractive proposal, with flexible options,
taking into account the aesthetic as well as technological and
economic constraints", explained Sephora.
A Full Service offer for an array of scents
Always attentive to market expectations, Aptar Gift+Promotion has been focusing for
the past four years on developing a Full Service offer. “This approach is giving us the
opportunity to fully support our customers in the development of their projects, thus
allowing them to decide on the final format: they can either chose to purchase only the
components or they can ask Aptar to provide a full service option of filling and
secondary packaging” explains Odile Batailler - Manager customized packaging
development Aptar Gift + Promotion.
All the expertise and know-how of Aptar Gift+Promotion can be found in this full
service offer developed for Sephora. This expertise includes:
• Pastel labels, reflecting the scent and matching color of the Bath line: the very precise
application of these labels guaranty a high quality finish, similar to lacquering on
• A tamper-proof shrink band, which is easy to remove and almost invisible, does not
take anything away from the label.
• Coordination of all fragrances directly with the manufacturer.
To bring this project to completion, Aptar Gift+Promotion worked in close collaboration
with Sephora’s “Bath Spray” team, acting as sole contact.
The new line of Eau de Toilette is offered in 14 different scents, each referring to a
different fragrance of fruit, flowers or irresistible treat: Mango, Blackberry, Coconut,
Lemon Verbena, Green Tea, Caramel, Chocolate, Peony, Orange Blossom, Cotton
Blossom, Monoi and Lagoon.
Discover them now in all Sephora locations.