Aptar - Beauty + Home - Gift + Promotion - News

STARCK + EDWARDS have selected Aptar B+H to create WA|HH Quantum Sensations

9/29/2012 10:00:00 PM

Astonishing and surprising could describe WA|HH Quantum

Sensations’ new experience offered by Le Laboratoire, combining

design with science.

Resulting from the meeting of David Edwards, founder of Le

Laboratoire, Professor at Harvard University and inventor of the

aerial cuisine, with Philippe Starck, international designer, WA|HH

Quantum Sensations enters a new domain: edible spray.

To create this very innovative package (a nomad, refillable

mini-spray), STARCK+EDWARDS called upon the savoir-faire of

Aptar B+H.

An innovative project

An entity of Aptar Beauty+Home, and known to be a market

leader in mini packaging innovation for fragrance and cosmetics,

Gift+Promotion has worked closely with STARCK+EDWARDS

throughout the entire development of this very specific project.

The solution offered by WA|HH Quantum Sensations, signed by Philippe Starck, is

based on the principle of the Teleglass pump, covered with a metal shell, and

mounted on a rounded specific refillable system.

A slight touch of color facilitates the distinction between the two WA|HH Quantum

Sensations’ flavors.

Nomad and rechargeable, offering up to 21 sprays, this system guaranties a

precise distribution of the flavors via micro particles. Convenient and easy to carry,

it will add pimento to your everyday life.

A totally new experience signed by Starck+Edwards and developed by Aptar

Beauty+Home.

Sephora has elected Aptar Gift+Promotion for its new line of Eau de Toilette

5/15/2012 10:00:00 PM

Slender design, bright sorbet-like colors… Sephora has added

new packaging to its Eau de Toilette line, complementing the

already existing Bath line.

For this new spray, the ever innovative chain of perfume stores

adopted Teleglass, a mini - packaging solution from Aptar Gift +

Promotion

Its strengths? A carefully designed format - 7ml - with a slim,

cylindrical silhouette, a flush design, reinforced by an aligned pump

to the glass bottle and emphasized by the colors customized to the

brand.

Both chic and trendy, this mini packaging slips easily into any bag

or purse. It can be carried everywhere to be used at will, or it can

be part of a collection of scents to suit your mood.

This spritz of fantasy is the new line of Eau de Toilette launched by

Sephora with the help of Aptar Gift+Promotion.

“With its sleek design and nomad spirit, the Teleglass fully met our

expectations. The full service solution developed by Aptar

Gift+Promotion was an attractive proposal, with flexible options,

taking into account the aesthetic as well as technological and

economic constraints", explained Sephora.

A Full Service offer for an array of scents

Always attentive to market expectations, Aptar Gift+Promotion has been focusing for

the past four years on developing a Full Service offer. “This approach is giving us the

opportunity to fully support our customers in the development of their projects, thus

allowing them to decide on the final format: they can either chose to purchase only the

components or they can ask Aptar to provide a full service option of filling and

secondary packaging” explains Odile Batailler - Manager customized packaging

development Aptar Gift + Promotion.

All the expertise and know-how of Aptar Gift+Promotion can be found in this full

service offer developed for Sephora. This expertise includes:

• Pastel labels, reflecting the scent and matching color of the Bath line: the very precise

application of these labels guaranty a high quality finish, similar to lacquering on

glass.

• A tamper-proof shrink band, which is easy to remove and almost invisible, does not

take anything away from the label.

• Coordination of all fragrances directly with the manufacturer.

To bring this project to completion, Aptar Gift+Promotion worked in close collaboration

with Sephora’s “Bath Spray” team, acting as sole contact.

The new line of Eau de Toilette is offered in 14 different scents, each referring to a

different fragrance of fruit, flowers or irresistible treat: Mango, Blackberry, Coconut,

Lemon Verbena, Green Tea, Caramel, Chocolate, Peony, Orange Blossom, Cotton

Blossom, Monoi and Lagoon.

Discover them now in all Sephora locations.

Travel is in the air

3/31/2011 5:00:00 AM

A solution to new consumer trends !

Gift + Promotion supports brands in developing personalized mini-products through a customized line of products and services ranging from one single product to comprehensive services. It acts as a single point of contact for an even more responsive development.

In a fast-moving, rapidly-changing world where freedom and impulsiveness prevail, consumers are looking for products which can be used wherever and whenever ans whenever they want.

Gift + Promotion's range of travel minis provide a solution to this need of freedom.

Preview at Monaco Luxe Pack exhibition
From Aptar Beauty + Home stems Gift + Promotion, giving a preview of these mini-products in original secondary packages designed with Cosfibel, a supplier of packaging and merchandising solutions.

Gift + Promotion reinvents the Blotter

10/27/2010 7:00:00 AM

Choosing a fragrance is extremely personal. This is why Gift + Promotion are reinventing the Blotter. The new "Test It Easy" concept means you can try out the fragrance for yourself as well as sharing it with your friends and family.

Combined with the Clip Card, the Blotter gives you the option of attaching a mini spray onto a blotter test card for optimizing your communication medium.

With the Blotter, consumers are free to test their chosen fragrance again wherever and whenever they want.

The Blotter is the perfect travel item and comes either with a figure or flower design (a rose especially designed for this launch).

It is changing the way people shop for fragrance, opening new avenues for campaigns and events in sales outlets.